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OUR STORY

Djerf Avenue has always been something I’ve wanted to build. It’s been a dream since I was a little girl.

Djerf Avenue was created in 2019. The name came to us when we were having breakfast at All time in Los Feliz, LA. We want you to feel like you’re walking down an avenue that breathes Djerf Avenue when you enter our world.

Djerf Avenue is a non-seasonal, ready-to-wear brand. It’s created for you, by us. Born out of our love for vintage and the perfect basics Djerf Avenue is made to embody the confident, chic, and laid back woman on the go. Each piece is created with love, from design to production. We want to deliver pieces that feel timeless and that will last.

ETHICS

All of our pieces are ethically produced and manufactured in Portugal. We have designed each piece to feel timeless and to work together. We want you to wear Djerf Avenue often. We want to be basics in your wardrobe that you can always go to. We believe in timeless designs that will work for years to come.

Why Portugal?

Portuguese factories follow European laws and policies regarding Labour relation practices.

All of our factories have been carefully chosen in order to guarantee high-quality standards. Portugal is known for quality workmanship, to respect working conditions, for premium fabrics research, and to improve on knowledge and technology.

Producing in Portugal was an easy choice for us and one we are very happy we made.

We do not mass produce and we will always prioritize ethical practices. Our goal is to minimize waste, which is why we create limited collections.

Our hang tag, security tag, and every piece in packaging are made with 100% recycled materials.

The factories where our blazer, skirts, and pants are made..

– Recycling – paper and other waste
– Health and Safety at Work
– Around 50 employees
– Labour Time: from 8 AM – 12 PM, 1,5 hour lunch break, 1:30 PM- 5:40 PM

The factories where our T-shirts are made..

– Recycling – paper and other waste
– Health and Safety at Work
– Around 15 employees
– Labour Time: from 8 AM – 12 PM, 1,5 hour launch break, 1:30 PM- 6 PM
 Note: Friday work schedule ends at 3:30 PM

The factories where our dresses are made..

– GOTS certification (covers – environmental and social policy)
– Health and Safety at Work
– Around 30 Employees
– Labour Time: from 8 AM – 12 PM, 2h launch break, 2 PM – 6 PM

MATERIALS

We always want to improve, this has lead us to only working with certain materials of high quality.

We are very excited to work with Tencel for our summer collection, a regenerated fiber which means that it is a blend of cellulose and a biodegradable chemical. Tencel is produced in a circular and lean process which makes it more sustainable than both synthetic and cotton fibers.

Our T-shirts and dresses are made out of certified organic cotton.

PHOTOS

You will never find retouched models on our website or social media. Our photos come straight from the camera roll, we don’t believe in editing bodies, pimples, or even the clothing. This is us. Just the way we are. And we are proud

We can’t wait for you to wear create memories, laugh and live in Djerf Avenue.

Love, 

Matilda and Rasmus