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We want your clothes to last a lifetime and here is a little care guide on how to give your clothes the love they deserve.





Our viscose is a regenerated textile fiber, which means that it is made from cellulose that is chemically processed into a smooth fabric. It is a sustainable option to use for several reasons.

The cellulose is from cotton waste, it is produced in a closed loop that saves water and the chemicals can be re-used. Being a plant-based product it is also degradable!


First! Consider if your garment requires washing or if airing it out is enough to make it fresh again.

Viscose is best washed using the hand wash cycle or wool program of your washing machine. Even 30° Celsius is sometimes too hot for viscose, so in general, we recommend washing in cold water and to select a low-speed cycle (up to 600 rpm).

Store on hangers rather than folded as they might crease.

Djerf Avenue garments consisting of viscose;

  • Forever Blazer Black
  • Favorite Pants Black
  • Favorite Pants Grey
  • It Blazer Grey
  • Must Have Mini Skirt Grey




So soft. In fact, Cupro is often used as a vegan and machine-washable alternative to silk because it’s smooth and drapes beautifully. Although it’s in the same family as rayon, it’s breathable like cotton. Its lightweight, drape, and breathability make it ideal for warm weather.


Normally Cupro can be machine washed on a delicate cycle and hand washing is recommended for best results. Store on hangers rather than folded as they might crease.

To hand wash:

  1. Use a mild detergent and use cold water.
  2. Rinse thoroughly with cold water.
  3. Afterward, roll up in a thick towel to remove water. Do not wring or twist the fabric.
  4. Carefully reshape on a flat surface to air dry.

And, if ironing uses a pressing cloth and iron on the wrong side of the fabric on medium-low heat.

Djerf Avenue garments consisting of cupro;

  • Dream dresses
  • Ash On The Go Shirt
  • Ash On The Go Pants
  • Oyster on the Go Shirt



Cotton is a very debated material in terms of garment production. Even though it is the most used raw material in the world, and it is a natural fiber with many positive characteristics, it is often grown with strong pesticides and it demands enormous amounts of water to grow, far more than other natural fibers.

Sustainable ways of growing cotton are getting more and more common and demanded each year. The most common ones are for example organic cotton, Fairtrade cotton, and BCI cotton.


Depending on the style, most cotton can be washed in higher temperatures (40-60 degrees). It is a durable fiber that can be washed, ironed, and used for years.

Iron on high heat while the fabric is slightly damp. Use steam as needed. Note that ironing can usually be avoided by air drying or removing immediately from the machine.

Djerf Avenue garments consisting of cotton:

  • Breezy shirt white, blue and pink
  • Breezy shorts blue & pink
  • Staple sweatshirt grey
  • Everyday tanktop
  • Essential T-shirt
  • Sunset T-shirt



Corozo or tagua is a nut from a tropical palm tree that can be used for carving fashion accessories, buttons, etc. This makes the corozo button a 100% natural product and it is a durable option to use instead of plastic buttons.


Clothing with corozo buttons can be machine washed, steamed, dry cleaned, and even ironed with no harmful effects. Corozo is, however, a porous material that should not be submerged underwater for extended periods of time (24 hours or longer) as some warping may occur.

Djerf Avenue garments with corozo buttons;

  • Favorite pants black
  • Favorite pants grey
  • Summer Island Duvet Cover
  • Breezy shirt white, blue & pink