Transparency
We are Djerf Avenue - a Swedish, non-seasonal, ready-to-wear brand that aims to deliver pieces that are timeless and long-lasting. Born out of love for vintage and the perfect basics, we want to embody the confident, chic, and laid-back person on the go.
Authentic representation
We never retouch photos of models or clothes
The majority of our models are our customers and employees
We offer a wide size range from XXS to 3XL and are continuously exploring possibilities to expand our size options even further
We aim to capture our products in all eight sizes, to provide a visual representation of how each item complements various body types
We focus on showcasing our beauty products on several hair types, offering a clear depiction of how the products can look on different hair textures
Ethical production
We’re a vegan brand committed to the Fur Free Retailer program
We produce exclusively in Europe: Portugal, Italy and Sweden
We only partner with certified and audited factories to ensure ethical labor practices
We regularly upload our active supplier list to Open Supply Hub (a supply chain mapping platform)
Progressing Towards Circularity: We are actively working towards integrating circular design principles across our product range
We conscientiously select our materials and ingredients, prioritizing natural, organic, regenerated, or recycled fibers, as well as safe synthetic and naturally derived ingredients
Our beauty product packaging includes 100% post-consumer recycled plastics and aluminum, FSC certified paper, 100% Prevent Ocean Plastic, always aiming for a high recycled content across all packaging products
All of our trims and packaging are fully recyclable:
Our hangtags are made of FSC-certified paper, with strings of recycled polyester
Our labels are manufactured from organic cotton
Our tissue paper and cartons are made of FSC-certified paper
Our mailer bags are produced from 100% recycled plastic or FSC-certified paper
Our policies
Mindful choices
We cover any tailor or dry cleaning costs for faulty items to minimize returns and to extend the lifespan of our garments
We never destroy or dispose of faulty items. Instead, we sell them for a cheaper price on our Re-Sell platform
We never destroy or dispose of unsold items. Instead, we transform them into new designs, also known as re-make
We minimize our waste by sourcing dead stock material, utilizing left-over fabric for new products
We opened a warehouse in our largest market to facilitate truck shipping, aiming to minimize our CO2 footprint
Initiatives
We’ve launched our own Re-Sell platform
Once a month, our team participates in park clean-up activities, focusing on local parks and green spaces
Every Christmas, we make a charity donation
Twice a year, the DA team goes out in Stockholm to donate food, beverages and clothing for those in need. Any spare clothing is donated to a women's shelter
We’ve donated all of the profits made from our Rufus T-shirt to the dog shelter Hundstallet
We’ve bought 8000m2 of Swedish forest for preservation via Naturarvet
The team
We’re women-dominated by 84 percent
This is who we are, and we are Djerf Avenue.