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Core Collection 2023

Since the beginning, we have continuously strived to expand our size range, and I feel it is so important to show every size in our styles on the website. So, I went back to where our journey first began, using the same studio, photographer, and make-up artists as our first shoot of the Core Collection. As always, our angels and customers are our models!

Djerf Avenue’s Core Collection consists of key items designed in timeless silhouettes, and was made to inspire confidence with each wear. I wanted to design the perfect go-to pieces, that are comfortable for everyday, and work together with your entire wardrobe. Many of the pieces that exist in our Core Collection were some of the very first items we launched in 2019 - a true testament to how much I love these styles and their versatility!

– Matilda Djerf, Creative Director and Co-founder of Djerf Avenue

PHOTOGRAPHER: GUSTAF PETERSON

MAKEUP ARTIST: HANNA LINDBLOM