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First Shoot in LA

A Trip Down Memory Avenue

Our first ever photoshoot was shot in LA in December 2019 - a surreal moment for Rasmus and a dream come true for Matilda to see their visions for Djerf Avenue being brought to life. Born out of their love for vintage pieces, timeless classics, and inspiring confidence and community-building through fashion, each piece is made with love and designed to last for years to come.

The idea to create the perfect fitting, vintage-style graphic tee was on Matilda's mind from the very start, and in August 2019, we received the very first samples of our first two graphic prints. Made to be dressed up and down for the ultimate go-to look, our Djerf Avenue T-Shirt and Wild Child T-Shirt are perfectly oversized for your comfort and everyday wear, featuring special prints that nod to the Wild Child born in '97, Matilda herself.

Made to be mixed and matched with the rest of your wardrobe, our Core Collection was created with versatility in mind. Each item a staple piece that is comfortable for everyday wear, can be worn in every season, and designed in timeless silhouettes that will last for years to come.

We are endlessly grateful for all of you who make Djerf Avenue what it is - without you, your kind messages, your inspiring photos, Djerf Avenue wouldn't be what it is today. Seeing you create memories in Djerf Avenue and style the pieces in a way that feels true to you is indescribable. Every message we receive and every photo of you in our clothes inspires us and makes our hearts so full.

We couldn't be more grateful for this community, and we can't thank you enough for walking down this avenue and into our world.