Cotton is the most widely used raw material in the world for garment production. Its natural fibers have a number of positive attributes, making it a great choice for apparel. However, the traditional cultivation of cotton has raised concerns due to the dependency on harmful pesticides and its significant water consumption, greater that of many other natural fibers.

Recognizing the environmental challenges with conventional cotton, alternative production standards have gained momentum. Among these standards are GOTS (Global Organic Textile Standard), Fairtrade Cotton, and BCI Cotton. Each of these aims to address the environmental and ethical challenges of traditional cotton production.

At Djerf Avenue, we have made a conscious decision to only use recycled or organic cotton in our products.

• Reduced Chemical Impact: Organic cotton is cultivated without the use of synthetic pesticides or genetically modified organisms, protecting both the soil and water from contamination.

• Reduced Water Consumption: Through natural farming processes, organic cotton often uses less water compared to conventional cotton, contributing to water conservation.

• Supports Healthy Ecosystems: Organic cotton farming promotes biodiversity, ensuring a balance in the ecosystem and helping in soil fertility.

• Ethical Production: Certified Organic cotton often ensures fair wages and safer working conditions for farmers, emphasizing not just environmental but also social responsibility.

While we promote the use of organic cotton, it's important that we acknowledge its limitations as well:

• Water Intensive: Despite being a preferred option to conventional cotton, organic cotton still requires a significant amount of water for its cultivation.

• Supply Limitations: The global supply of organic cotton is limited compared to conventional cotton, which can create challenges in meeting high demand.

Most cotton garments can be washed in higher temperatures (40-60 degrees) depending on the style, however, we recommend washing as cold and gentle as possible and to always follow the care instructions for each garment. It is a durable fiber that can be washed, ironed, and used for years.

Iron on high heat while the fabric is slightly damp. Use steam as needed. Note that ironing can usually be avoided by air drying or removing immediately from the machine.