For us, the pursuit of sustainability is a constantly ongoing process. As creators of new products, we acknowledge that achieving absolute sustainability is challenging due to the environmental impacts associated with manufacturing processes. However, our mission is to be as kind as possible to our planet. We constantly strive to minimize our impact through every aspect of our work - from the spark of a design idea, to sampling, production and the freight of our finished pieces, into the remaking of existing garments.

• We only use natural, organic, regenerated, or recycled fibers in all of our garments.

• We only use natural corozo buttons instead of plastic buttons.

• We only use organic cotton labels instead of polyester labels.

• We attach necessary hang tags to our garments only to provide information about the products, not for branding purposes.

• Our security tag and every piece of packaging are made with 100% recycled materials.

• We do not include spare buttons in our clothes but keep a stock in our office if a customer should need an extra one.

• We have opened a warehouse in the US to be able to ship all US orders to customers by truck.

• When possible, we produce made-to-order garments to minimize waste.

• We launched the Djerf Avenue Re-Sell platform.

• We collect all of our returned items with flaws for either re-make projects or for re-sell availability. We never throw away or destroy faulty items.

• We always offer customers to take any flawed items to a tailor or dry cleaner at our cost instead of returning them to us, to extend the lifespan of all garments.

• We organize monthly pick-up trash days at the offices.

• We have bought 8000m2 forest for preservation via Naturarvet.

You will never find retouched models on our website or social media. Our photos come straight from the camera roll, we don’t believe in editing bodies, pimples, or clothing. This is us. Just the way we are. And we are proud.