Our Avenue

2024-02-27 10:30

Djerf Avenue HQ

Sweats Sets: They're In to Wear Out

With a rise in loungewear becoming everyday attire that is suitable for more than just casual wear, our Daily Staples are perfect closet essentials that can be dressed up or down for day-to-day.

Read more below for our take on sweat sets and our tips on how to elevate loungewear looks for everyday.

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2024-02-25 09:30

Djerf Avenue HQ

Sunday Checklist

Sunday is our favorite day to reset. This is when we plan for the week ahead, get our errands done, and take a little extra care of ourselves.

Check out our Sunday Checklist that is guiding us through our must-dos for today. Screenshot the template and fill in the hearts as you navigate your way through this Sunday.


What other tasks should we add to our Sunday checklist? Comment down below!

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2024-02-21 10:30

Djerf Avenue HQ

The Staple Packing List 👜

Filled with essential items that you'll be reaching for every day, our Daily Staples are suitable for your day-to-day routines - whether that is running around the city doing errands, lounging around at home, or stepping out for a cup of coffee with friends.

We have created The Staple Packing List for your daily, weekly, and weekend plans. These bags are filled with our must-have staples for each of these occasions.

What are staples you always have in your bag for a routine day? Weekly events? Special weekend plans?

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2024-02-19 10:30

Djerf Avenue HQ

Daily Staples Playlist 🎶

Our team has curated a playlist for our upcoming launch, Daily Staples. A soundtrack for your busiest days, these tunes are perfect for uplifting your mood while checking off your to-do list and getting you moving while you power through errands.

Throw on a chic and comfy outfit, plug in your headphones, and press play to listen to songs that get you in the mindset of Daily Staples. You'll feel good while getting things done!


Listen here!

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2024-02-16 15:30

Los Angeles

Styling Day-to-day in LA 💞

We're showing you how we style our Day-to-day pieces for everyday! Which look is your favorite?

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2024-02-13 11:00

Djerf Avenue HQ

Traditional Swedish Semlor Recipe 🤍

Fettisdagen has arrived in Sweden! To celebrate, we are sharing with you all our favorite recipe to make the traditional semla - a deliciously sweet cardomom scented bun, filled with almond paste and topped with whipped cream. Let us know if you try this recipe - we'd love to know what you think of this little taste of Sweden!

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2024-02-11 09:00

Djerf Avenue HQ

Matilda's Recent Looks ❤️

From Core Collection staples to our coziest and softest knits, Matilda shares some of her recent looks featuring a few of her favorite DA pieces. Which look is your favorite? Comment down below!

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2024-02-10 09:00

Djerf Avenue HQ

How we're spending Valentine's Day 💘

Valentine's Day is a time to celebrate love of all kinds, in every form. It is a beautiful opportunity to honor the love you have for yourself, for your friends and family, your partners, or pets - anyone you adore!

Whether you're spending the day indulging in self-care or enjoying the evening with a loved one, we are wishing you moments of peace and joy, and that your days are filled with love and gratitude. Always.

Get to know our team this Valentine's Day, as we've sat down to ask them how they'll be spending the day, how they're styling DA pieces for the occasion, and what their greatest self-care tips are.

How will you be spending this Valentine's Day? Let us know in the comments!

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2024-02-06 10:00

Djerf Avenue HQ

Ms. Djerf Pancake Recipe 🥞

The perfect breakfast for all of your slower mornings. Try out our pancake recipe for your next self-care day or to start your weekend. Best served warm with your choice of toppings!

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2024-02-01 11:00

Djerf Avenue HQ

Hairstyles with Go Slow Bow Scrunchie 💗

Using our Go Slow Bow Scrunchie, we're showing you 3 of our favorite hairstyles that accent the Summer Island bow and are perfect for a variety of occasions.

Which look is your favorite? Comment 1, 2, or 3 below!

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2024-01-30 11:00

Djerf Avenue HQ

DA Tips: How to romanticize your everyday life 💗

Ms. Djerf is all about finding the beauty in familiarity, slowing down and appreciating everyday occurrences, and romanticizing day-to-day moments.

We're giving you a handful of tips on how to romanticize your everyday life, by highlighting the importance of going slow and finding joy in even the tiniest details of daily life. What are some ways that you romanticize your everyday life?

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2024-01-27 10:30

Djerf Avenue HQ

Ms. Djerf Playlist 💌

Our team has curated a soundtrack inspired by Ms. Djerf. Perfect for your slower mornings, when you need to pause for a bit of self-care and reflection, or to hum along to when completing your daily tasks.

Plug in your headphones and press play to listen to songs that get you in the mindset of Ms. Djerf, and for feeling your best self.


Listen here!

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2024-01-25 08:30

Djerf Avenue HQ

Ms. Djerf is calling...📞

and she has a message for you angels: Go Slow in Summer Island is coming February 5th 🌸💗🎀💌

Take a look at our moodboard below that captures that vibe of Ms. Djerf:

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2024-01-23 08:30

Djerf Avenue HQ

The Djerf Avenue Stockholm Guide

A curated guide to Stockholm created by the Djerf Avenue team. We have collected a list of our favorite restaurants, cafes and coffee shops, places to visit, and places to get drinks in our very own city.

Calling all Stockholm angels - let's keep growing this list! What are some must-have places that you can recommend to angels wanting to visit our city? Let us know in the comments! 💙

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