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ORGANIC COTTON

Organic cotton

Cotton is the most widely used raw material in the world for garment production. Its natural fibers have a number of positive attributes, making it a great choice for apparel. However, the traditional cultivation of cotton has raised concerns due to the dependency on harmful pesticides and its significant water consumption, greater that of many other natural fibers.

Recognizing the environmental challenges with conventional cotton, alternative production standards have gained momentum. Among these standards are GOTS (Global Organic Textile Standard), Fairtrade Cotton, and BCI Cotton. Each of these aims to address the environmental and ethical challenges of traditional cotton production.

At Djerf Avenue, we have made a conscious decision to only use recycled or organic cotton in our products.

Why Organic Cotton?
  • Reduced Chemical Impact: Organic cotton is cultivated without the use of synthetic pesticides or genetically modified organisms, protecting both the soil and water from contamination.

  • Reduced Water Consumption: Through natural farming processes, organic cotton often uses less water compared to conventional cotton, contributing to water conservation.

  • Supports Healthy Ecosystems: Organic cotton farming promotes biodiversity, ensuring a balance in the ecosystem and helping in soil fertility.

  • Ethical Production: Certified Organic cotton often ensures fair wages and safer working conditions for farmers, emphasizing not just environmental but also social responsibility.

Limitations of Organic Cotton:

While we promote the use of organic cotton, it's important that we acknowledge its limitations as well:

  • Water Intensive: Despite being a preferred option to conventional cotton, organic cotton still requires a significant amount of water for its cultivation.

  • Supply Limitations: The global supply of organic cotton is limited compared to conventional cotton, which can create challenges in meeting high demand.

Care

Most cotton garments can be washed in higher temperatures (40-60 degrees) depending on the style, however, we recommend washing as cold and gentle as possible and to always follow the care instructions for each garment. It is a durable fiber that can be washed, ironed, and used for years.

Iron on high heat while the fabric is slightly damp. Use steam as needed. Note that ironing can usually be avoided by air drying or removing immediately from the machine.

DJERF AVENUE GARMENTS CONTAINING ORGANIC COTTON

Straight Jeans Mid Blue

120.00 GBP
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35

Straight Jeans Mid Blue - Tall

120.00 GBP
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35

Pillow Case Summer Berries

20.00 GBP
  • 50 x 60
  • 51 x 76

Duvet Cover Summer Berries

120.00 GBP
  • 200 x 200
  • 240 x 220
  • 260 x 220

Rainbow Headband Sky

35.00 GBP
  • One Size

Breezy Shirt White

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Daily Tank Top Ribbed White

45.00 GBP
  • XXS
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  • XXL
  • 3XL

Daily T-Shirt Ribbed White

50.00 GBP
  • XXS
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  • XXL
  • 3XL

Daily Long Sleeve Top Ribbed White

55.00 GBP
  • XXS
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  • XXL
  • 3XL

Denim Must Have Mini Skirt Cream

80.00 GBP
  • XXS
  • XS
  • S
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  • XL
  • XXL

Fruit Towel

60.00 GBP
  • One Size

Summer Berries Towel

60.00 GBP
  • One Size

Breezy Shirt Blue Stripe

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Shorts Blue Stripe

70.00 GBP
  • XXS
  • XS
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  • XL
  • XXL
  • 3XL

Breezy Pants Blue Stripe

100.00 GBP
  • XXS
  • XS
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  • XL
  • XXL
  • 3XL

Breezy Pants Blue Stripe - Tall

100.00 GBP
  • XXS
  • XS
  • S
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  • XL
  • XXL
  • 3XL

Breezy Shirt Black

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Shorts Black

70.00 GBP
  • XXS
  • XS
  • S
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  • L
  • XL
  • XXL
  • 3XL

Breezy Pants Black

100.00 GBP
  • XXS
  • XS
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  • XL
  • XXL
  • 3XL

Breezy Pants Black - Tall

100.00 GBP
  • XXS
  • XS
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  • XL
  • XXL
  • 3XL

Go To Pants Green

130.00 GBP
  • XXS
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  • XL
  • XXL
  • 3XL

Go To Pants Green - Tall

130.00 GBP
  • XXS
  • XS
  • S
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  • L
  • XL
  • XXL
  • 3XL

Rainbow Headband

35.00 GBP
  • One Size

Headband Summer Island

35.00 GBP
  • One Size

Tube Dress Summer Island

75.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Breezy Shorts Green

70.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Shirt Apricot

90.00 GBP
  • XXS
  • XS
  • S
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  • L
  • XL
  • XXL
  • 3XL

Djerf Avenue Cap White

40.00 GBP
  • One Size

Djerf Avenue Cap Washed out Black

40.00 GBP
  • One Size

Breezy Shirt Blue

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Shorts Blue

70.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Pants Blue

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Pants Blue - Tall

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Shirt Green Stripe

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Breezy Shorts Green Stripe

70.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Breezy Pants Green Stripe - Tall

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Duvet Cover Summer Island

120.00 GBP
  • 200 x 200
  • 240 x 220
  • 260 x 220

Pillow Case Summer Island

20.00 GBP
  • 50 x 60
  • 51 x 76

Pillow Case Summer Rainbow

20.00 GBP
  • 50 x 60
  • 51 x 76

Duvet Cover Summer Rainbow

120.00 GBP
  • 200 x 200
  • 240 x 220
  • 260 x 220
Coming soon

Staple Sweatshirt Grey

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Getaway Dress Black - Tall

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Getaway Top Black

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Getaway Top Blue

90.00 GBP
  • XXS
  • XS
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  • M
  • L
  • XL
  • XXL

Getaway Top Cream

90.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Getaway Top Grey Melange

90.00 GBP
  • XXS
  • XS
  • S
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  • L
  • XL
  • XXL

Everyday Tank Top White

40.00 GBP
  • XXS
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  • L
  • XL
  • XXL
  • 3XL
Sold out

Everyday Tank Top Black

40.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Tube Dress Nougat

75.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Tube Dress Sleeves Nougat

17.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Tube Dress Baby Blue

75.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Tube Dress Sleeves Baby Blue

17.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Scarf Grey Melange

45.00 GBP
  • One Size

Knitted Mini Skirt Cocoa

80.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Sold out

Knitted Mini Skirt Grey Melange

80.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Tube Dress Sleeves Blackberries

17.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Tube Dress Blackberries

75.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Cotton On The Go Jacket Sand

165.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Sold out

Cotton On The Go Pants Sand

120.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
Sold out

Cotton On The Go Pants Sand - Tall

120.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Terry On The Go Pants Cream

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Djerf Avenue Sweatshirt

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Wild Child Sweatshirt

100.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL

Tote Bag White

32.00 GBP
  • One Size

Wild Child T-shirt

65.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL

Essential T-shirt White

55.00 GBP
  • XXS
  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • 3XL