WHO WE ARE
We are Djerf Avenue - a Swedish, non-seasonal, ready-to-wear brand that aims to deliver pieces that are timeless and long-lasting. Born out of love for vintage and the perfect basics, we want to embody the confident, chic, and laid-back person on the go.
We never retouch photos of models or clothes
The majority of our models are our customers and employees
We offer a wide size range from XXS to 3XL and are continuously exploring possibilities to expand our size options even further
We aim to capture our products in all eight sizes, to provide a visual representation of how each item complements various body types.
We’re a vegan brand committed to the Fur Free Retailer program
We produce exclusively in Europe: Portugal, Italy and Sweden
We only partner with certified and audited factories to ensure ethical labor practices
We regularly upload our active supplier list to Open Supply Hub (a supply chain mapping platform)
Progressing Towards Circularity: We are actively working towards integrating circular design principles across our product range
We conscientiously select our materials, using exclusively natural, organic, regenerated, or recycled fibers
All of our labels are made from organic cotton instead of polyester
All of our buttons are natural and made from corozo
All of our trims and packaging are fully recyclable:
Our hangtags are made in FSC certified paper, with strings in recycled polyester
Our tissue paper is made in FSC certified paper
Our mailer bags are made in 100% recycled plastic or FSC certified paper
Our cartons are made in FSC certified paper
We cover any tailor or dry cleaning costs for faulty items to minimize returns and to extend the lifespan of our garments
We never destroy or dispose of faulty items. Instead, we sell them for a cheaper price on our Re-Sell platform.
We never destroy or dispose of unsold items. Instead, we transform them into new designs, also known as re-make.
We minimize our waste by sourcing dead stock material, utilizing left-over fabric for new products
We opened a warehouse in our largest market to facilitate truck shipping, aiming to minimize our CO2 footprint
We’ve launched our own Re-Sell platform
Once a month, our team participates in park clean-up activities, focusing on local parks and green spaces
Every Christmas, we make a charity donation
Twice a year, the DA team goes out in Stockholm to donate food, beverages and clothing for those in need. Any spare clothing is donated to a women's shelter
We’ve donated all of the profits made from our Rufus T-shirt to the dog shelter Hundstallet
We’ve bought 8000m2 of Swedish forest for preservation via Naturarvet
We’re women-dominated by 84 percent
This is who we are, and we are Djerf Avenue.